Tag Archives: engagement

User Lifecycle: Why the Big Picture Matters

Posted on January 22, 2013 by Thomas Sommer

The fast growth of the freemium model over the past couple of years has made it obvious that mobile game developers and publishers need to draw a thick line between user acquisition and monetization.  Getting people to download your app is … Continue reading →

Posted in Android, AppLift news, freemium, Games Marketing, iOS, Mobile Marketing | Tagged , , , , , , , , , , | 4 Comments