New eBook: 5 Steps to Successfully Market Your Free-to-Play Mobile Game

ebook coverIt’s no secret that in the past couple of years, Free-to-Play has asserted itself as the main and most successful revenue model for mobile games.

With hits making industry headlines every other day and publishers breaking revenue records one after the other, it’s safe to say:

Free-to-Play is here to stay.

In our new eBook, 5 Steps to Successfully Market Your Free-to-Play Mobile Game, we’ve pulled together our experience and expertise in mobile games marketing to help you tackle the challenges that come with publishing and advertising a free game.

Here are our 5 Steps to Marketing your Mobile Game and make the best of all the distribution channels out there:

Within the app stores:

1. Master App Store Marketing

Outside of the app stores:

2. Go For a Wise Mix of Traffic Sources
3. Plan your Launch
4. Get Ready for the Long Haul
5. Track Beyond the Install

We hope you enjoy the read!

As always, don’t hesitate to drop us any questions or suggestions at blog@applift.com.

Best,

Your AppLift Team

About Thomas Sommer

Thomas heads up content marketing at app marketing platform AppLift. As such he’s in charge of sourcing, curating, creating and distributing insightful content to increase the company’s visibility and thought leadership. Thomas loves to scrutinize the relentless and thrilling developments of the mobile industry. Connect with him on LinkedIn or Twitter to continue this conversation.
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7 Responses to New eBook: 5 Steps to Successfully Market Your Free-to-Play Mobile Game

  1. That is very fascinating, You’re an excessively skilled blogger. I have joined your rss feed and stay up for in search of extra of your fantastic post. Additionally, I’ve shared your web site in my
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  2. Wow, wonderful blog layout! How long have you been blogging for?
    you make blogging look easy. The overall look of your website
    is wonderful, as well as the content!

  3. Just a quick note to say many thanks for the games update here, this
    is exactly what I was searching for!!

  4. Florian says:

    Your mode of telling everything in this piece of writing is actually good, every one be capable of effortlessly understand
    it, Thanks a lot.

  5. AlexG says:

    I like this eBook. Really useful information. Thanks!
    Looking forward to see more useful info about distribution channels and insights!

  6. as3blog says:

    I like this eBook. Really useful information. Thanks!
    Looking forward to see more useful info about distribution and insights! And monetization strategies. But it should be new info which we didnt hear before. There are tons of blogs writing from each other and repeating same information. I am looking for new insights.

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