Category Archives: Games Marketing

App Store Marketing: Stick Out and Go for the Close

Posted on March 14, 2013 by Thomas Sommer

Hello and welcome to the first part of our series on the user lifecycle! User Acquisition is certainly the hottest and most debated issue in the mobile marketing space right now. With almost 800,000 apps on the Apple AppStore, and … Continue reading →

Posted in AppLift news, Games Marketing, iOS, Mobile Marketing, Smartphone, Tablet | Tagged android, app store, app store optimisation, app store optimization, app stores, appstore, appstore marketing, appstores, ASO, google play, iOS, mobile games marketing, play store | 10 Comments

Mobile World Congress 2013: the Top 3 Take-Aways for the Mobile Games Industry

Posted on March 5, 2013 by Thomas Sommer

Yet another vintage of MWC comes to an end. After nearly a week of action packed, whirlwind days of mobile enthusiasm from: meetings, holding down the fort at the exhibitor booth, every excuse under the sun to attend a networking event … Continue reading →

Posted in AppLift news, Events, freemium, Games Marketing, iOS, Mobile Marketing | Tagged apple, barcelona, events, fair, firefox, google, mobile app, mobile game marketing, mobile games, mobile industry, mobile marketing, mobile world congress, mozilla, mwc, trade show, yandex | Leave a comment

User Lifecycle: Why the Big Picture Matters

Posted on January 22, 2013 by Thomas Sommer

The fast growth of the freemium model over the past couple of years has made it obvious that mobile game developers and publishers need to draw a thick line between user acquisition and monetization. Getting people to download your app is … Continue reading →

Posted in Android, AppLift news, freemium, Games Marketing, iOS, Mobile Marketing | Tagged engagement, free-2-play, free2play, freemium, gaming, in-app purchase, mobile, monetization, retention, user acqusition, user lifecycle | 4 Comments

Locked In: Why AppStore Marketing Has Just Gotten Tougher

Posted on January 11, 2013 by Thomas Sommer

AppStore marketing is a challenging sport. In our last article we highlighted the importance of having all your AppStore visual assets ready as early as possible. This requisite has just been made all the more stringent by Apple who announced that, as of … Continue reading →

Posted in AppLift news, Games Marketing, iOS, Mobile Marketing | Tagged advertising, app store, apple, appstore, developers, gaming, gaming professionals, mobile, ore, user acquisition | 5 Comments

The new app economy: a fast-track to Freemium Town

Posted on January 9, 2013 by Thomas Sommer

First things first: we’re wishing you a happy, successful and (let’s make it) fun year ahead! A couple of days ago we announced that we were going to increase the online presence of AppLift in 2013. Beyond regular company and … Continue reading →