It’s no secret that in the past couple of years, Free-to-Play has asserted itself as the main and most successful revenue model for mobile games.
With hits making industry headlines every other day and publishers breaking revenue records one after the other, it’s safe to say:
Free-to-Play is here to stay.
In our new eBook, 5 Steps to Successfully Market Your Free-to-Play Mobile Game, we’ve pulled together our experience and expertise in mobile games marketing to help you tackle the challenges that come with publishing and advertising a free game.
Here are our 5 Steps to Marketing your Mobile Game and make the best of all the distribution channels out there:
Within the app stores:
1. Master App Store Marketing
Outside of the app stores:
2. Go For a Wise Mix of Traffic Sources
3. Plan your Launch
4. Get Ready for the Long Haul
5. Track Beyond the Install
We hope you enjoy the read!
As always, don’t hesitate to drop us any questions or suggestions at blog@applift.com.
Best,
Your AppLift Team
AppLift Blog 
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I like this eBook. Really useful information. Thanks!
Looking forward to see more useful info about distribution channels and insights!
I like this eBook. Really useful information. Thanks!
Looking forward to see more useful info about distribution and insights! And monetization strategies. But it should be new info which we didnt hear before. There are tons of blogs writing from each other and repeating same information. I am looking for new insights.